Hania Jurdak on Word Worker

Hania Jurdak is a top copywriting consultant in the New Jersey Professional Copywriting guide on WordWorker.com

High-Tech Marketing Copywriter - Europe and the US

Click here for high-tech copywriting for European and US businesses.

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To Invest or Not to Invest

To Invest or Not to Invest

The Copywriting Dilemma

Does your copy tell your customers what you want them to hear? Are your ads motivating them to take immediate action? Or are you missing business opportunities because you’re too busy to write the materials you need?

With the advent of the Information Age, what we say, and how we say it, are more important than ever. People - as well as search engines - want information. High-ranking sites on search engines are information-based, not sales-based. The right web content – or copy – substantially informs the world of your brand. It drives site traffic and sales.

Persuasive copywriting will put more money in your pocket than any other activity you'll ever pay for. It is also a very tricky - and challenging - task. But you and your staff know your business better than anyone else, right? To reach website visitors, all you have to do is put it all down on paper. So why contract a professional writing service?

Copywriting is an activity where business, branding, psychology, and communication all come into play. Copywriting, as copywriting legend Eugene Schwartz said, is salesmanship in print. All of you who have tried to force a sentence into submission, who have skimmed through countless dictionaries for the right word or rewritten the same piece until you’re past deadline, know that good business writing is a demanding task.

So what do copywriters know that you might not? Copywriters know how to…

- Target the right audience with the right content
- Optimize your web content for search engine visibility
- Write copy designed to keep you ahead of competitors
- Ensure error-free writing and unique style
- Achieve the above within definite time constraints

The fact is – writing is difficult. Or in the words of author Gene Fowler: “Writing is easy. All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead.”

This article is brought to you by The Write Cure at www.writecure.com.

Supersize Your Enterprise!

What do big businesses have in common? Other than visionary CEO’s and multi-million dollar portfolios? Well, they all have world-class copywriters.

When it comes to copywriting, not all companies are created equal.

Can you picture visiting a global company’s website – like that of Microsoft, Pepsi, or CNN - and finding spelling mistakes? Do you notice how some headlines grab your attention and take it hostage?

Granted, gaining global customers takes mastering a whole lot – from marketing to financial and administrative strategies. Yet what's the use of succeeding when your public profile fails to reflect your success?

Here’s the good news! Just because you’re setting out to supersize your enterprise, doesn’t mean you have to spend thousands of dollars on the right words! Just because you think big, doesn’t mean you have to pay mega bucks. To get world-class web content on a limited budget, why not visit www.writecure.com for a free quote customized to your needs?